This woman went from amateur yogi to extraordinary studio owner

She’d just turned 30, and her week had been a roller coaster. The first 30 years of her life had been amazing, she recalls thinking, but now she wanted more. “The next 30, for me, felt like that’s when I was really going to make my mark in the world,” she says.

“I just started having those thoughts that you have in yoga where you’re reflecting, and I thought, ‘Okay, people say do what you love. I love this yoga.'” For Ajax, yoga had been a refuge. Then just like that, it became her world.

“Right away, I noticed a big impact in my life,” she says. “First, it was just […] I couldn’t walk. I was so sore. Like a zombie, I was barely able to walk back to the studio, but I kept going.”

Eventually, she learned the postures, and after a while, she began to notice that yoga was helping her sleep better. She had more focus and creativity. It helped her quit smoking. It made it easier for her to deal with the chronic pain in her knees. The practice encouraged her to love her body and gain more confidence.

That’s when it hit her — she was going to teach yoga.

She knew she had to share it with everyone. So, for the past decade, she’s been spreading her message of peace and good health all over the world.

Ajax’s ultimate dream was to run the first black-owned yoga studio in New Orleans. But in order to make that dream a reality, she needed to transform herself from an educator into an entrepreneur. She did that with the help of Propeller.

Propeller is a New Orleans-based nonprofit that helps small business owners and nonprofits take their work to the next level. It’s also giving them the opportunity to tackle the city’s social and environmental disparities —including racism and sexism — with training in business and leadership.

“Since it launched its first accelerator program in 2011, Propeller has supported 200 ventures,” says Catherine Gans, the program’s Marketing and Communications Manager. Those ventures have generated over $105 million in revenue and financing and created 460 permanent jobs for New Orleanians.

These businesses are 71 percent owned by women or people of color and have an 89 percent business survival rate — much higher than the nation’s average, which is just over 50 percent.

Ajax applied for the program at the urging of one of her clients, Propeller’s Executive Director, Andrea Chen.

In her short time at Propeller, Ajax created an employee handbook, implemented payroll systems and put financial tracking tools in place to pay off debts and taxes as quickly as possible. She also made some new hires during the program. Ajax brought on a development director to create partnerships with hotels and hospitals and hired five part-time employees.

“In [Ajax’s] final month of the program, MagnoliaYoga’s profit margin increased to over 50 percent,” says Gans.

And Ajax is still eager to keep learning now that she’s a business owner. “There’s still more to learn about being a woman in business and in power in America. And I learned more about that with [Propeller]. I’m very grateful for their support.”

Magnolia, Ajax’s yoga studio, just celebrated its second anniversary. And it’s bringing the benefits of yoga to those who previously may have felt unwelcome in studios offering the practice.

One of Ajax’s proudest accomplishments is bringing yoga to black men in her community. “We’ve been very fortunate to consistently have at least one black male on staff,” she says. A recent 6 a.m. class she taught was comprised mostly of black men. For the studio, this was a reason to celebrate — tangible proof that Ajax is changing the face of yoga.

“We’re demystifying this erroneous conception that yoga’s only for women, that it’s only for thin people, it’s only for white women, it’s only for people with high incomes,” she says. “All of that is untrue.”

“All you need to do yoga is an open mind.”

Read more by Mark Shrayber | Upworthy. All photos courtesy of Ajax and Magnolia Yoga Studio.

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